A globally recognised womenswear brand is seeking a Brand Director to lead the next phase of its international brand growth strategy. Operating within a founder-led, fast-paced ecommerce environment, this opportunity sits at the intersection of brand storytelling, commercial performance and cultural relevance. THE ROLE Reporting into senior leadership, the Brand Director will own the overarching global brand and go-to-market strategy, ensuring all campaigns and launches are aligned across Product, Ecommerce, Creative and Marketing teams. This role will sit at the centre of the brand’s global growth strategy, acting as the bridge between creative storytelling and commercial performance. The successful candidate will lead the direction of social, PR and influencer strategy while continuing to evolve the brand’s positioning across international markets. WHY THIS ROLE This is a rare opportunity to shape the future direction of a globally recognised womenswear brand and lead global brand strategy within an ambitious, founder-led business continuing to experience strong international growth and investment across product, brand and customer experience. Interested? Email your CV to or apply via the link for a confidential discussion in the new year. *Only suitable candidates will be contacted in relation to their application. Hiring Consultant: Melissa Job Code: Please note that only those applicants who fit the brief will be contacted in relation to their application. RESPONSIBILITIES Lead the global brand and GTM strategy across seasonal launches, campaigns and product drops Oversee influencer, ambassador and PR strategy across key international markets Build and evolve a highly engaged community and ambassador ecosystem to drive brand advocacy and organic reach Lead organic social direction across TikTok, Instagram and emerging platforms Ensure strong brand governance and consistency across all creative, social and campaign output Collaborate cross-functionally with Product, Creative, Ecommerce and Marketing teams to align brand and commercial objectives Identify culturally relevant opportunities, trends and emerging consumer behaviours to keep the brand at the forefront of the market Analyse campaign performance, social engagement and customer insights to inform future brand strategy REQUIREMENTS
